Clash Of The Titans | Film Review

Clash Of The Titans | Film Review The film Clash of the Titans (2010), directed by Louis Leterrier, is a serious battle for power between men and kings, and kings and gods. However, the battle of gods themselves could devastate the world. Perseus (Sam Worthinfton), a demigod brought up as a man, is powerless to put away his family from Hades (Ralph Fiennes), the unforgiving god of the underworld, who feeds himself from human fear. Perseus put himself upfront to organize a dangerous mission to defeat Hades before he could overthrow Zeus (Liam Neeson) and expose hell on earth. Leading a group of courageous men, Perseus heads off on a dangerous journey into the heart of forbidden worlds. Fighting with worldly demons and fearsome beasts, he will only go beyond this challenge once he recognizes his power as a god and disregards his fate and create his own destiny. The film begins with a narration portraying the three Olympians who fought the Titans in the past: Zeus, Poseidon (Danny Huston) and Hades. Hades showed their way of conquering the Titans with his own creation, the Kraken, a giant sea monster. After the fall of the Titans, Zeus created humans and lead them while Poseidon governs the sea, On the other hand, Hades who have been betrayed by his brother Zeus, was forced to lead the Underworld and discovers an unusual way to have his power from humans that was different from his brothers gaining theirs from prayers. For him, he can obtain power through human fear. Thousand years later, Spyros (Pete Postlethwaite), a fisherman, comes across with a coffin floating in the sea, where he found a baby, Perseus, lies together with his dead mother, Danae. The fisherman comes to a decision of bringing up Perseus as his own son. Years passed, Perseus and his family are in the sea, fishing together when they saw a group of soldiers from the army of Argos tearing down a statue of Zeus as a proclamation of war against the gods. Hades reveals himself and orders harpies to kill the soldiers. Moreover, as he sees the fishing boat of the family of Perseus, he also destroyes it and sinks into the middle of the sea. As Perseus tries to rescue his family, without any reason, the surviving soldiers of Argos detain Perseus back to their homeland. During the feast for the soldiers who survived the battle, King Cepheus (Vincent Regan) and Queen Cassiopeia (Polly Walker) of Argos are differentiating themselves together with their daughter, Andromeda (Alexa Davalos), t o the gods to protect their kingdom. Moreover, after persuading his brother to loose the monster on humankind to reprimand them for their disobedience, Hades shows himself in the courtroom before executing the remaining soldiers while Perseus is untouched. Hades reveals that Perseus is a demigod son of Zeus. He also warns that if Princess Andromeda is not sacrificed to the Kraken, Argos will be devastated in ten days. Hermes (Alexander Siddig), the messenger of god, comes up to Zeus on Olympus to reveal where his son Perseus is. While Hermes recommends giving Perseus a safe haven, Zeus proclaim that he shall have his own fate together with the other mortals. The king asks for the help of Perseus after he is imprisoned. Perseus refuses at first until he meets Io (Gemma Arterton), a woman whose not growing old as a reprimand for refusing to be seduced by a god. Io then tells him about his origin and the punishment done by Zeus on Acrisius (Jason Flemyng), the former king of Argos, who was married to Danae, for opposing the gods. Acrisuis immediately orders the death of Danae and the baby Perseus after her giving birth. He decides to have them in the coffin float into the sea. However, an infuriated Zeus struck Acrisius with lightning, resulting to a dreadful damage to him. As Io finished her story and after knowing that defeating the Kraken will let him to have his vengeance with Hades, Perseus agrees together with Argos most formidable soldiers. They are also accompanied by Persian monster-hunters named Ixas (Hans Matheson) and Kucuk (Mouloud Achour), and Io, get on board on a mission to look for the Stygian Witches, the three women with gray skin and have one eye. Into the woods, Perseus and the soldiers discover a sword created in Olympus which will only illustrate its true power in the hands of Perseus. Wandering away from the group, Perseus runs into Zeus sacred herd of flying horses, the Pegasus. On the other hand, Perseus turns down the gods offering- the sword and the pure-black Pegasus, as he doesnt want to be a god. As per the order of Hades, Calibos attacks the group of Perseus and tries to take his life. Number of soldiers was killed in this act but Calibos failed to murder Perseus, and loses his hand before he can get away. But the drop of Calibos blood develops giant scorpions from the sand, which then attack Perseus and his men. Though the group was able to kill several scorpions, many of the soldiers were slain as well, and those who survived faced more monsters to fight with. Perseus and his group were saved by Djinn, a bunch of desert sorcerers who were humans before but changed their human flesh with ash and dark magic. The Dj inn were able to put the scorpions under their spell. Helping Perseus to heal his wounds, Sheikh Suleiman (Ian Whyte) Djinn leader, decided to join Perseus group to witness the gods obliteration of Argos. These brave men reached the Garden of Stygia, wherein they gathered information, from the Stygian Witches, that the head of the Gorgon Medusa (Natalia Vodianova) has the power to kill the Kraken, with the risk that they might be slain in the process. As they continue their journey, Zeus got to see Perseus to offer him a sanctuary at Mount Olympus, but still, Perseus refuses the offer. Instead, Zeus gives him a golden drachma, which he learns to be a means to buy off Charon for a way to the Underworld. On the other hand, Io was left outside of Medusas den, where a spell was cast that no women will be able to enter the area. Perseus, together with the remaining soldiers, gives all their strength to stay alive, but one by one, they turn into stone with her gaze. With Suleiman self-destructing himself and the sacrifice of Draco (Mads Mikkelsen), Perseus is able to behead Medusa. He came out in time to witness how Calibos kill Io by thrusting a sword from behind. Perseus challenges Calibo s in a battle and kills him with the sword given to him by the gods, which transforms Calibos back to his human form. As Acrisius draws in his final breath, Hades power leaves him and tells Perseus to refuse to be a god. Perseus stays with Io until she passes on, then rides on to Pegasus and prepares himself back to Argos with Medusas head. At the same time, some of Argoss citizens founded a cult of Hades, who is planning to sacrifice Princess Andromeda to the Kraken, in opposition to the kings wishes. Hades enlightens Zeus that the fall of Argos will bestow him enough power to remove the other Olympians from power. He then left Zeus defenseless to guarantee his triumph. On his way to Argos, Hades sends out his harpies to obstruct Perseus way back to Argos. Perseus overcomes the number of harpies sent by Hades and let the Kraken met the gaze of Medusa which turns the monster into stone. During this upheaval, King Cepheus was killed by the cult leader and has been crushed under the debris of the broken body of stoned Kraken. Hades shows up and scorns Perseus that he cannot kill him, since he is a god. Perseus snaps that Hades can live forever but it will not be in the world of men. He then uses the sword to send away Hades back to the Underworld. After saving Argos from destruction, Princess Andromeda advocates that Perseus should be the king and rule Argos at her side. Zeus gives Perseus a visit and offers to make him a god. Perseus declined both propositions. Zeus then advised Perseus that when Hades gathers enough fear from humankind, he will arise and return to rule the world in darkness. But Perseus will be prepared enough to stop Hades for the s econd time since he has all his intention of staying on Earth. With this, Zeus brings Io back to life, and the two rejoice while Pegasus flies above them. COMMENTARY ON THE FILM: CLASH OF THE TITANS (2010) The movie is a remake of the film Clash of the Titans that was aired almost thirty years ago. The first film was produced in 1981 and the new version of the movie is an inadvertently entertaining retelling of a classic Greek mythology. Fanatics of the earlier version of the film will not be in favor of the remake because of their concept of perfection of the original version. Thus, if movie goers will search for the original substance of the movie, they will be dissatisfied. However, for viewers who are searching for simple, enjoyable and exploration loaded with enormous mythological creatures of the original edition they will definitely take satisfaction in this movie directed by Louis Leterrier and distributed by Warner Bros. Picture. As a Turkish person, I chose BM Magazine to publish this review since BM Magazine accepted to publish my article in their May issue. At first, I am encountering problems in conceptualizing the film since many parts of the original version were cut and modify. However, since I was inspired by the movie Avatar which was aired in 3 Dimension (3D), the curiosity grew more as it was aired in more than hundred theaters in UK last month. As I watched this movie, I found out that this was an action-packed movie from beginning to end and I believe that generation of viewers today will be convinced that this film is better than the 1981 film in term of effects and cinematography. Many of us know that the element of Greek mythology is filled with sex, anger, and envy and other shortcomings. The film Clash of the Titans portrays the story of Perseus, son of Zeus- the ruler of the heavens, as he leads the humans in a combat against the gods of Olympus. Particularly, Persues has an unwell will against Hades, brother of Zeus and ruler of the Underworld, since the god killed Perseus adoptive family out of anger. Zeus adores the humans and believes he needs their worship, but Hades disagrees. He thinks that humans, particularly those in Argos, are high and mighty who believes they do not need gods. At the time that Queen Cassiopeia compared her daughter Andromeda, and claims that her daughter is more beautiful than Aphrodite, the gods instigate war on humans to teach them a lesson. The screenwriters, Travis Beacham, Phil Hay, Matt Manfredi felt that political power struggle between the gods was not interesting enough, so the film focused on vengeance. Aside from Zeu s and Hades, no other gods or goddesses are integrated and it seems that their arguments are better to be just a reflection rather than the films driving factor. The writers chose to keep the majority of the elements, order of events and even the dialogues from the original film, but then decided to change certain elements or add characters in the story. From the original movie, characters of Andromeda and Calibos have much greater roles. Also, other characters like Poseidon, Ammon, Pegasus, Hera and Thetis, who played significant roles in the original, have either minimal roles or do not appear in this remake. Some personage have different roles but are in both films like Danae, who is the wife of Acrisuis and mother of Perseus, but from the original film, Danae is the daughter of Acrisuis impregnated by Zeus. With the original film, Perseus love interest is Andromeda, and not Io, whom he married and became the King of Argos, which he declines in the remake. Things that the two films have in common are the attack of the scorpion, the combat with Medusa, and the final with the Kraken, and for Perseus being the son of Zeus. The movie started out as 2-dimensional film, but with the release of the 3-D movie Avatar, the Clash of the Titans was converted to 3-D. According to Director Leterrier, The adaptation to 3-D adds unbelievable depth to each scene, enhancing the chronicle and providing an all-encompassing clash familiarity. There are movies that are intended to be produced in 3-D. However this film was originally intended for 2-D version, but because of the success of Avatar, the director and producer decided to release a new version also intended for viewers who wanted to watch this film in 3-D. This new version in 3-D adds to the excitement but not to the entire effect of the story. The special effects, mostly digital, have been purposely made to gather some with the original film. However, viewers of this film may be perplexed to find the substance of 3-D since the dimensional layer does not agree with the camera. Moreover, the high dimensions of graphics also exposed little to the viewers. Thus, I would recommend to watched the film and in 2D instead of 3D to further appreciate the context of the film. On the other hand, the movie is definitely filled with striking settings and extraordinary creatures. Pegasus, the flying horse, is portrayed beautifully and the massive numbers of scorpions are indisputably frightening. The Kraken, a gigantic sea monster, is less remarkable than the trailer would have you believe. The film was shot in very lavishing scenery. As for the cinematography, it is very vibrant- jumping out and zooming in or out around each character all the way through ravines and desert landscapes. Many of us know that Greek mythology gives emphasis on power, intelligence and beauty of the gods and goddesses. However, the interesting aspect such as beauty is not shown in the new version. Not a single goddess delivered an argument in this film. But still, Io is able to fill the missing part of the movie, showing more reasonable and more likeable female character and love interest than Andromeda. Moreover, I find the movie drew a cast of familiar faces. Sam Worthington showed only one emotion throughout the movie, seriousness, as Perseues, the most important character in the film. Liam Neeson, Ralph Fiennes and Dunny Huston portrayed as the three main Greeks gods: Zeus, hades and Poseidon. Not much participation for Neeson and Huston has very little to do with the movie. Character of Io, played by Gemma Arterton, a woman cursed with agelessness and watch over Perseus through his mission. Alexa Davalos as Andromeda, the princess offered as a sacrifice for the Kraken. In over all, Clash of the Titans is perhaps the first 3-D movie intended to the generation of today. However, it is very hard for me to visualize that this movie will incarcerate wider audience since more of the viewers will undoubtedly attend for its nostalgia value. Moreover, it offers no-frills approach for classical movies with monsters, chaos, and violence abundantly with just enough limits not to over step the leap of the PG-13 rating. For those viewers who will watch this movie in 2D might debate that it harkens back some of the classic fantasy adventure in the middle decades of the 20th century. Thus, I find the movie a flawed but a very entertaining remake of the Greek mythological elements.

Role of Women in Shakespeares Othello :: GCSE English Literature Coursework

Role of Women in Othello  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Throughout history the role of women has been heavily debated. Women have had to struggle for the rights they have today, even if some of us may still question if women really do have the same rights as a man. Whether it was getting the right to vote or even being able to join the work force, women have earned their place in society today. There are many avenues that you could take to see and understand the role of women throughout history. For this essay, we will look at William Shakespeare's Othello to see how he interputs women. There are three women in this play we can focus on. They are Desdemona, Bianca, and Emilia. As the story unfolds the roles of these women are set forth The first women that I will discuss is Bianca. Bianca would be known as a modern day prositute. By analizing her relationship with Cassio, it seems as though Bianca really wanted to have some sort of relationship with him. An example of this is in scence 3,act 4. It begins as Desdomona and Emilia exit as Bianca enters. Bianca begins to question Cassio about his whereabouts. "Bianca: 'Save you, friend Cassio! Cassio: What make you from home? How is't with you, my most fair Bianca? (I'faith,) sweet love was coming to your house. Bianca: And I was going to your lodging, Cassio. What,keep a week away? Seven days and nights, Eightscorce eight hours, and lovers'absent hours More tedious than the dial eightscorce times? O weary wreacking! Cassio: Pardon me, Bianca. I have this while withthis leaden thoughts been pressed, But I shall in a more continuate time Strike off this sorce of absence. Sweet Bianca, Take me this work out."(page 165 lines 190- 204) It is then that Cassio gives Bianca a "token" of his love. Upon reciving this "token", Bianca becomes highly offended. She then acusses Cassio of having anohter lover.I find this very hard to believe. How could Bianca of all people have the nerve to question someone's loyalty,whenit is her lack of loyalty that earns her money.The relationship between Bianca and Cassio is purely physical. Their relationship would fit the general sterotype, that women are only good for one thing.An example of this,lack of care, is when Iago and Cassio are talking about the relationship between Cassio and Bianca.

Project Proposal for Cms

Project Proposal for Contact Management System Login Screen for the application Looks like this [pic] On a network,  access to databases is dependent upon the number of Users with User ID's and protected passwords. With the MULTI-USER DATABASE, design data is no longer scattered across the hard disks and laptops of every engineer. It cannot be misplaced, lost or corrupted. In short, design data can be secured and managed like a valuable corporate asset. Contacts biographical information can be stored using this screens like this by quick pick popup selections for example : [pic] [pic] Multiple Data entry option: While you are modifying a contact record, other users on the network will not be able to make changes while you are in the process of changing the record. This means that you have the record locked. Once you save your changes then the record is unlocked and others can make changes again. Mail-merge features: [pic] If you elect to do so, you may choose from one of the Email templates available by choosing the Template key. or you should type the email message to be sent. The mailing addresses are used when creating letters, envelopes, and mailing labels. The address formats area can be customized to appear the way you wish. You must have Supervisor status to set up these options. These options are extremely important, as they affect all databases and all users and anything that uses the mailing address mail merge code {{MailAddr}}. Setting a default address format will enable you to have consistent mailing addresses among contacts. Label printing :[pic] [pic] [pic] [pic] [pic] [pic] Data import and export options: Importing is the process of bringing contact records into a database from an existing electronic file. This file can be from a specialized purchased mailing list, a CD ROM collection, a company database,   and many other sources. The file to import must be in ASCII (comma delimited or one field per line), dBase, or Paradox format. [pic] Exporting is the process of copying contact data into a file that can be used in another application. Information is exported to one of the following file formats: ASCII comma delimited, ASCII tab delimited,   Dbase, and   WordPerfect Secondary mail merge format. When export files are created they contain only biographical fields and user fields, such as numeric, money, date fields, the categories, and the fields on the summary tab such as who last changed a record. An export file does not contain contact notes, history, or events. To export this type of information to be able to use on another computer with Contact [pic] [pic] Various reports with selection criteria and sort sequence: [pic] The Design Button in the following screen will lets you go to the report editor and allow you to arrange the fields according to the preferences. generated reports [pic] Generated reports are like : [pic] [pic] Database Design was done Using PARADOX tables in Delphi. The Screen shots are done using Delphi6. [pic] [pic]

story of the hour essays

story of the hour essays So it seems, the world is overrun by predominantly male figures, aggressively trying to out do, so to speak, the large population of frail, unintelligible women. As time permits, this formality has been a constant, just as the sun rising every morning is to this world is it necessary to claim that in fact woman exert characteristics of frailty? Or is it general consensus to say they dont know better? Most ignorance is vincible ignorance, claims Aldous Huxley, we dont know because we dont want to know. In relevance to Kate Chopins dynamic character, Mrs. Mallard, she battles with the hand of a stereotypical society in order to render lost feelings of self and individuality. In spite of what we would like to claim as equality amongst the sexes, women of our own generation can often be depicted as a typical housewife, furnished with kids and the ideal home. In the rush to produce such an image, many have overlooked the obvious truth-that this world is composed of intellectual women. Mrs. Mallard can easily be placed in a category as your typical woman. Perceived by all as weak, she isnt even given the chance to prove otherwise. Constantly reminded of her failing heart, it seems she herself has come to terms with how the world assumes her to be. If one told you enough times, would you believe it? When given the news of Mrss Mallards husbands death, it only reinforces her fragile state. She wept at once, with sudden, wild abandonment. The dependence on a male figure is no longer there. She feels alone, deserted and why? Because as women, we have been shaped and molded so to think we are not complete without our better half, the male. Mrs. Mall ard is left helpless, she can no longer function only exerting another weakness on her part. At last, Mrs. Mallard isolates herself. She emphasizes the delicious b...

A Brief Timeline of Events in America from 1601-1625

A Brief Timeline of Events in America from 1601-1625 1601 Sir Walter Raleigh is imprisoned in the Tower of London for a plot against King James I. 1602 Captain Bartholomew Gosnold is the first Englishman to land on the New England coast. 1603 Roger Williams, the future founder of Rhode Island, is born. 1606 Virginia Company of London is granted a Royal Charter to settle in the New World. 1607 Jamestown is founded under the patent of the London Company.Captain John Smith meets Pocahontas. 1608 Captain John Smith writes A True Relation of Such Occurences and Accidents of Noate(sic) as Hath Hapned(sic) in Virginia Since the First Planting of That Collony(sic). 1609 English explorer Henry Hudson explores the Delaware Bay and Hudson River. 1610 Thomas West, Lord Delaware, was made Governor of Virginia.Henry Hudson discovers Hudson Bay. 1611 Henry Hudson dies after being put off his ship by mutineers. 1612 Captain John Smith writes A Map of Virginia.The Dutch use Manhattan as a fur trading center.Tobacco planted for the first time by English colonists in Virginia. 1613 English Colonists in Virginia destroy the French settlements at Port Royal, Nova Scotia. 1614 Sir Walter Raleigh writes The History of the World.Pocahontas marries John Rolfe. 1616 Sir Walter Raleigh released from the Tower of London.John Rolfe and Pocahontas travel to England. Pocahontas has been given the title Lady Rebecca.William Baffin discovers Baffin Bay while searching for a Northwest passage.Captain John Smith writes A Description of New England.A smallpox epidemic decimates the New England Native American population. 1617 Sir Walter Raleigh sets sail for Guiana.Pocahontas dies in Gravesend, United Kingdom. 1618 Sir Walter Raleigh returns to England and is executed. 1619 The first representative colonial assembly, the House of Burgesses, was formed in Virginia.First slaves in North America. 1620 Mayflower Compact was signed.Plymouth Colony founded in Plymouth, Massachusetts.John Carver was named the first governor of Plymouth Colony. 1621 Sir Francis Wyatt becomes the new governor of Virginia.English attempt to colonize Newfoundland and Nova Scotia.John Carver dies.The Dutch West Indies Company is chartered. 1622 William Bradford became the governor of Plymouth Colony. 1623 New Netherlands is organized in America.First English settlement in New Hampshire is founded by David Thomas. 1624 Virginia Companys charter is revoked.Virginia becomes a Crown Colony.Sir Francis Wyatt remains Governor of Virginia.George Fox is born who will become the founder of the Society of Friends (Quakers).Captain John Smith writes A General Historie(sic) of Virginia, the Summer Isles and New England.The Dutch settle in New Amsterdam. 1625 King James I dies and is succeeded by Charles I. Source Schlesinger, Jr., Arthur M., ed. The Almanac of American History. Barnes Nobles Books: Greenwich, CT, 1993.

Prader-Willi Syndrome and its Linkage to Genetics Essay

Prader-Willi Syndrome and its Linkage to Genetics - Essay Example Diagnosis and Treatment of Prader-Willis Syndrome†¦Ã¢â‚¬ ¦.†¦.†¦Ã¢â‚¬ ¦.9 7. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 8. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Prader-Willi Syndrome and its Linkage to Genetics Prader-Willi Syndrome, moreover referred to as PWS, is a genetically linked disorder that afflicts various parts of the human anatomy. The disorder presents as hypotonia during infancy, coupled to delayed physical development, stunted growth, and difficulties in feeding. The carrier begins to develop an unusually high appetite beginning in childhood, which results in hyperphagia or continuous over-eating, as well as overweight and obesity (Cassidy & Driscoll 2009). For individuals carrying the defective genes that cause PWS, especially those afflicted by obesity, a high prevalence of Diabetes Mellitus II exists. The genetic disorder was first characterized by Heinrich Willi and Andrea Prader before research by Guido Fanconi, Andrew Ziegler, and Alexis Labhart provided more information on the disorder. Prader-Willi Syndrome, as a genetic disorder, involves alterations on chromosome 15(q11-13), whereby seven genes on this chromosome are deleted (Goldstone 2009). Alternatively, the 15q chromosome is not expressed because of a partial deletion on the paternally derived chromosomes. This disorder is prevalent in between 1 in 10,000 and 1 in 25,000 of the population. The origin of the defective genes from paternal chromosomes is especially important since the region of the chromosome involved is affected by imprinting from parent origin. This means that only a single gene copy undergoes expression with the other corresponding gene being silenced via imprinting. For those genes that are affected in PWS, the gene that normally undergoes silencing or imprinting is the maternal copy with the expression of the paternal gene copy going ahead (Goldstone 2009). The result of this is that, the carrier only has one working copy of this gene and these PWS carriers possess one silenced copy and one copy that does not work. Prader-Willi Syndrome has a sister syndrome that is known as Angelman Syndrome, which involves maternally-derived genetic material at the same exact genetic location as PWS. While Prader-Willi Syndrome is considered as a rare genetic disorder, it occurs commonly in a majority of genetic clinics, being obesity’s most common genetic cause as identified to date. Prader-Willi Syndrome is prevalent in people of all races, ethnic backgrounds, and gender (Cassidy & Driscoll 2009). Phenotypic Features Associated With the Disease The basis for most of the symptoms presenting in PWS may be due to the brain’s hypothalamic region’s dysfunction (Gelehrter 2008) . The hypothalamic region of the fetus is vital during child labor and its deregulation may help to explain the high number of post-mature or pre-mature births for children later diagnosed with PWS. Abnormal release of Luteinizing Hormone is thought to cause the decreased amount of sex hormones that result in testes not descending, small sized gonads, insufficient growth over puberty, and amenorrhea. Hypothalamic deregulation causes deficiency of growth hormone that contributes to reduced energy expenditure due to a deficit in lean body mass and excessive body fat. Disturbance of hypothalamus action also leads to daytime hyper-somnolence and aberrant body temperature control. Hyperphagia and insatiable hunger

Managing the marketing process of Jims Cleaning Essay

Managing the marketing process of Jims Cleaning - Essay Example According to the study conducted an organisation orientation consists of production, product, selling, and marketing. If these four segments are not available, an organisation does not exist. Therefore, the marketing process is managed by the top marketing professionals. The top marketing professionals manage the marketing process by analyzing the market trends and market structure, absorbing the opportunities from the environment, developing the effective strategies, planning, implementing and controlling the marketing strategies and functions, and finally measuring the business efficacy to evaluate on how well the marketing process is managed by the top marketers. Jim’s Cleaning is the leading organisation that has been used in this assignment for analyzing its business effectiveness, marketing approaches, marketing strategies, and its business and market metric in which it operates. The effectiveness of the business can be measured by evaluating the performance of an organi sation. The effectiveness of business is measured in terms of business profitability and business performance increased or decreased due to marketing activities. Marketing mix and customers are the two tools that must be accurately managed by the top marketers for managing and aligning the marketing activities together to achieve productive results. Marketing activities need to be according to the market segment and also according to the lifestyles of the market segment. A marketer must ensure that the goods and services must be available to the customers and a clear message should be communicated to them. Jim’s Cleaning is a well known company in Australia that has a numbers of franchises in various countries. It is regarded as the most profitable company that provides wide range of cleaning services to customers (Jim’s Cleaning Group). Following are some of the significant tools that measure the business effectiveness of Jim’s Cleaning. Managing 7 P’s t hrough 4 C’s for Business Profitability It is commonly known that marketing is a game and there are 7 P’s of marketing; product, price, placement, promotion, people, process, and physical evidence. These 7 P’s are the tools that are needed for playing the game between the buyers and the sellers. Customers need to be catered in terms of all marketing aspects so that they prove to be highly profitable for the business. Buyers and sellers exchange values for satisfaction that results in profitability. Product, price, placement, and promotion are the traditional P’s used for goods, whereas, people, process, and physical evidence are the extensions used for services. If these 7 P’s are properly managed by the marketers through the use of 4 C’s, it means an organisation is working and managing the marketing activities effectively that results in the increased profitability, growth, and market value of an organisation. Customer Solution: Customer s olution is related with the first P that is product. The top marketers search for the problem of the customers, identifies the problem, create solutions (goods or services) for the solving the problem, communicate the message to the customers about the goods or services, and finally delivers the value to the customers for satisfying their needs (Armstrong and Kotler, 82). Jim’s Cleaning provides cleaning solutions for homes and offices. It provides wide ra